According to @elevenlabsio, ElevenLabs has introduced a new Video-to-Music feature in ElevenLabs Studio, enabling users to generate a custom soundtrack for any video with a single click using the Eleven Music AI model. This tool analyzes the video's context to create music that matches the mood and style, streamlining content creation workflows. Additionally, users can seamlessly add AI-generated voiceovers and sound effects within the platform, offering an end-to-end solution for video creators seeking to enhance engagement and productivity through generative audio technologies. (Source: @elevenlabsio on Twitter)

According to @pictoryai, Vishal Chalana, CTO and co-founder of Pictory, has played a pivotal role in advancing AI-powered video automation solutions for content creators and businesses. Under Vishal's technical leadership, Pictory has leveraged generative AI and natural language processing to streamline video editing workflows, enabling users to produce engaging video content efficiently. This leadership highlights growing business opportunities in AI-driven media production, where automation and scalability are critical for marketing and content strategies (source: @pictoryai, July 6, 2025).